Jouelry
Challenge
The jewelry market lacks independent tools to assess retailer reliability. Consumers choose without objective data, industry professionals have no standardized benchmarks, and the industry is not yet aligned with EU Digital Product Passport regulations.
Approach
- Comprehensive mapping starting from Italy (2,000+ jewelers) across Europe and the Americas
- 284 brands classified across 3 tiers: haute, premium, accessible
- TNA GRADE algorithm across 6 dimensions with real financial data (6-year history)
- TNA ATLAS for predictive analytics and market intelligence
- Digital Product Passport for EU traceability compliance
Results
TNA GRADE and TNA ATLAS whitepapers in preparation.
Jouelry was born to solve a concrete problem: the jewelry market lacked an independent tool to evaluate retailers and guide the choices of consumers and industry professionals.
The platform profiles over 3,500 jewelers with more than 5,000 retail locations across 28+ countries, classifies 284 brands spanning jewelry and watches across 3 tiers (haute, premium, accessible), and assigns each retailer a TNA GRADE score (0-100) based on 6 dimensions: brand portfolio, financial strength, market presence, digital footprint, customer experience, and innovation.
TNA ATLAS is the platform's market intelligence engine: global demand heatmaps, price volatility alerts, and 90-day predictive forecasts. A tool designed for decision-makers in the industry.
Jouelry also includes a Digital Product Passport system compliant with EU regulations and a fully localized experience in 10 languages, including RTL languages.